The next day, the album was made available for pre-order in CD, digital, LP (two black vinyl discs), and cassette formats on Adele's website.
On 13 October 2021, Adele revealed the album via social media, confirming both the title 30 and the release date of 19 November 2021. In October 2021, Adele became the first person to simultaneously appear the same month on covers of American and British editions of Vogue, both of which featured separate photoshoots for the magazines, and interviews on the new album. The song topped the charts in 23 countries, including the UK Singles and the US Billboard Hot 100 charts. The following day, Adele announced that the lead single, "Easy on Me", would be released on 15 October 2021. On 4 October 2021, Adele changed all her social media profile images to a navy blue photo and also updated her website to match with a brand new logo. Starting on 1 October 2021, billboards and light displays carrying the number "30" started appearing around the world, such as at popular spots like Buckingham Palace, the Eiffel Tower, the Empire State Building, the Colosseum and the Louvre, fueling widespread speculation that Adele would be returning with her fourth album, 30.
The second single, "I Drink Wine", is currently scheduled to be released at an unspecified date.ģ0 has been advertised using an extensive promotional campaign, which includes a CBS concert special titled Adele One Night Only featuring an interview segment by American talk show host Oprah Winfrey, set to air on 14 November 2021, followed by an ITV concert special titled An Audience with Adele on 21 November 2021, and two British Summer Time Hyde Park concerts scheduled for 1–2 July 2022. The lead single, "Easy on Me", was released on 15 October 2021 to international success. Adele wrote the album between 20 with various producers, including Greg Kurstin, Tobias Jesso Jr., Max Martin and Shellback, whom she worked with on her previous record, 25 (2015) new collaborators on 30 include Ludwig Göransson and Inflo of English band Sault.
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